Trump Media & Technology Group (TMTG) made headlines Monday after revealing it had acquired $2 billion worth of bitcoin for its corporate treasury — a bold move that instantly sent its stock surging nearly 15%.
The announcement came via a regulatory filing and was later confirmed in a brief press release, positioning TMTG as one of the largest corporate holders of bitcoin outside of the crypto sector.
“Bitcoin represents long-term financial sovereignty,” the company stated. “We believe this move aligns with our commitment to alternative financial ecosystems.”
The company’s stock (DJT) ended the day at $38.94, up 14.8%. Bitcoin itself also saw a short-term bump, climbing nearly 3% after the disclosure.
This isn’t the first time Trump-linked ventures have embraced crypto. Trump NFT collections previously grabbed headlines, but this marks the first time his media firm has tied its financial strategy directly to the blockchain economy.
With election season heating up and crypto policy emerging as a major talking point, TMTG’s move adds both political and financial weight to bitcoin’s presence in the U.S. economy.
