PepsiCo is shaking up the soda aisle — this time with a health-conscious twist. The beverage giant has unveiled a new line of sodas infused with prebiotics and digestive-friendly ingredients, banking on the growing popularity of gut health among younger consumers.
The new brand, called “Fizz+Fiber,” is set to launch in select U.S. markets next month. PepsiCo says the drinks will include plant-based fibers like chicory root and natural flavors, with no added sugars or artificial sweeteners.
Health trends have shifted rapidly in recent years, with Gen Z and millennials seeking functional beverages that do more than just taste good. From kombucha to probiotic waters, the demand for drinks that promote wellness has exploded — and Pepsi doesn’t want to be left behind.
“We’re reimagining what soda can be,” said Jennifer Collins, VP of innovation at PepsiCo. “Fizz+Fiber is for people who love carbonation but want a better-for-you option.”
Early buzz is positive, but market analysts caution that taste will be a major factor in whether the line succeeds. Pepsi has previously struggled with “healthy” versions of its classics, but this launch feels more aligned with current consumer trends.
As soft drink sales flatten in traditional segments, brands like Pepsi are pivoting fast — hoping health can bring fizz back to their bottom line.
